Since the competition is high, particularly on the web, the need to ensure that the website garners a high volume of traffic is crucial. Social networking is also prominent with businesses, as it provides many opportunities to attract new visitors to an area easily. Anyway, what is the strategy to use social media to drive traffic to your website? Here is an insight into some best practices that will guide you to accomplishing your goals in the shortest time possible.

1. Create Shareable and Engaging Content

Content is king but sharable content is the emperor. The Amazon review by Susan Network Goodman says ‘what is a piece of information if it can’t be shared’. The amount of traffic to your page increases because people are eager to share the content with other people once it is interesting. Below are some of the kinds of content that stand high chances of getting shared:

Infographics:

 In this process, infographics provide a thrilling way to engage the viewer and also present the information in an easy to understand manner. Everyone cherishes the opportunity to share useful and aesthetically appealing posts on their feeds.

How-to Guides and Lists:

 In problem-solving, humans will always look forward to finding the best solution for any situation. When offering an elaborated guide and specific actions to complete, you will not only become beneficial to your audience but also receive credit for it.

Humor and Memes: 

It is always better to chuckle and walk a mile than to run a marathon with a stiff face. This may seem obvious… However, including clever jokes or references in your content will result in people sharing it more often.If you target to post content that is well-received by your audience, the audience will share it to others which leads to an increase in viewers back to the site.

2. Leverage the Power of Hashtags

Hashtags are not very popular tools when it comes to social media marketing as people tend to underestimate it. Choosing the appropriate hashtags will assist you in making content more popular and viewed more often. And here is how you can take full benefit of hashtag:

Research Popular Hashtags: 

This goes hand in hand with the previous step; when you want to search for a specific hashtag use Hashtagify or even Instagram’s search option to look for trending hashtags within the niche. This is because through the use of hashtags, the content share can be accessed by anybody other than the friends and families.

Create Your Own Branded Hashtags:

 For your brand and certain marketing exercises, it is advisable to come up with its specific hashtags. This in turn entails that people are able to engage with your brand and use the hashtag thus boosting its visibility.

Proper utilization of popular as well as specific hashtags: 

Although trending hashtags attract a large number of people, niche hashtags include a specific group that will show interest in content that they want to see from you.

Hashtags are very effective and this is due to their capability of ensuring that a number of people are made aware of your website.

3. Invest in Paid Social Media Ads

Thus, if you strictly need to gain a lot of traffic in a short period, paid social media ads will help you. There are options to enhance the advertising, as such, it is easier to reach the intended audience with platforms such as Facebook, Instagram, and linkedin. Here is how to maximize the use of paid ads:

Set Clear Goals:

 Later one must decide on the goals and objectives of each commercial. This may include simply wanting more people to visit the website, receiving leads for products, services, or customers or just to spread brand awareness.

Target the Right Audience:

 When creating content, always ensure to post to the appropriate audience to expand your reach among specific target audiences. This way, the objective is met that your adverts are viewed by the right people hence a possibility of those interested to be attracted to the site.

A/B Testing:

 You don’t have to think of just one form of your advertisement. Use various headlines, images, and CBTs to find out which is more effective. A/B testing is helpful since it tells you how best to optimise your ads for a better experience.

This tool is very effective for generating traffic if you need the traffic fast and paid advertising is a good way of doing that.

4. Partner with Influencers

Influencer marketing remains popular, and for good reason. The progression that influencer marketing has made in the past few years should be enough to convince any marketer to begin using it. Wherein, collaborating with influencers in your niche can help you drive traffic to your site and therefore tap a new market. This is how you can optimally put to task influencer marketing:

Choose the Right Influencers: 

It is important to find influencers whose followers can be defined as clients from your target segment. It is also worth stating that the closer your target audience is tied to your brand, the higher the outcomes will be.

Offer Exclusive Deals:

 People love discounts and exclusives. Promote influencers special promo codes or give special coupons to their audiences so they will be directing their audience to your website.

Collaborate on Giveaways or Contests:

 Promotions are also among the highly effective methods to invite people, attract their attention and encourage them. Promote a giveaway with the help of influencers and ask the participants to visit your website in order to participate in the giveaway.

That is why influencer marketing is beneficial because it allows you to immediately reach out to many people and bring traffic to your website or increase your credibility.

5. Engage Actively with Your Audience

Social media is not an information push – it is an environment in which the receiver can communicate back and interact. Interacting with your followers will get them to click on the links you give them to direct them to your site and engage with your products/apps. Nevertheless, there are ways in which people can get engaged effectively as follows;

Reply to Comments and Messages:

 Be sure to acknowledge the messages of your followers and approve their comments. A short response is sufficient in boosting the morale of your followers and hopefully, create more engagement with your posts.

Ask Questions and Run Polls: 

Encourage your audience to engage more through questions and polls that you can set during your performances. It assists you in orienting yourself to their needs and wants in making future content decisions.

Host Live Sessions: 

Live sessions on Facebook or IG is a good strategy to communicate with the audience, answering their questions in real time. Ask them questions, talk of topics of interest or lead them to your site for more details.

Since people love staying with brands whom they trust and feel familiar with, strengthening establishments to your followers makes them come to your website more often.

6. Optimize Your Social Media Profiles

Your social media profiles are initially the first thing that people see when they arrive on your website. Ensure that they are made to generate traffic. Here’s how:

Include a Clear Call-to-Action (CTA):

 Incorporate a CTA to your bio to help people to visit your website with ease. For instance, “Find out more about that on our blog or, “Shop now at [insert the website link].”

Pin Important Posts:

 When you pin a post, you want to make sure that new people will see the content that is most valuable to you, such as a new blog entry or a new product announcement.

Update Your Links: 

Ensure to change the links which you share in your bios and posts on every social network to new ones that will lead to your key web pages.

Basically, by optimizing your profiles, you ensure that people visiting your website are able to locate what they are looking for and take the necessary action.

7. Use Video Content to Engage and Inform

Videos are just one of those forms of content that on social media average higher engagement than other content type. It is most appealing to the audience and gets more shares, likes and more comments than other forms of posts. Here are the strategies to use videos to generate traffic:

Create Short, Engaging Videos: 

Educational clips which can be useful or illustrate one’s skill, give a glimpse at the work process, or present a useful hint are the most likely to be shared and viewed till the end.

Leverage YouTube: 

For the second largest search engine, YouTube can be found to be an excellent place to drive traffic. Post videos that are informative or about the products you sell and include a link to your website in the description.

Facilitate Live Webinar or Online Question and Answers Meetings

Live streaming is one of the most engaging practices one can use with the audience because it allows for real-time communication. Use the session to publicize your website and encourage the viewers to visit it for more information.

Using video content as a marketing tool is very effective in boosting the traffic towards your website.

8. Encourage Social Sharing

There are no better options than incorporating social sharing buttons because it makes it easy for the visitor to share your website content. Such plugins enable individuals to share your posts with their fans within the shortest period, which boosts traffic to your site.

Put Share Buttons On Each Page: 

Incorporate share buttons on your website at strategic points such as at the bottom and end of every blog post and check out pages.

Ask for Shares:

 In your final remarks, invite people to share your post with as many people as they possibly can. It is as simple as saying ‘’if you benefited from this piece, please share it with your friends’’.

The more people that reg share your content, the higher the traffic you will receive on your website.

9. Be Consistent

That is probably the reason why social media marketing must always be consistent. It is important that you need to post as often as you can so your audience will not be out of touch with your brand. Here’s how to stay consistent:

Create a Content Calendar: 

Social planning can be a great way to keep a consistent schedule and to post during the best times.

Use Scheduling Tools:

 That is why you can use Buffer, Hootsuite or Sprout Social that can help you schedule your posts in advance to save time but still not let the companies forget about them.

Monitor Analytics:

 Determine which kind of status updates garners the most attention and at what time so that some changes can be made.

In order to guarantee that you have a steady stream of traffic visiting your website, it is crucial to work towards maintaining consistency in your blog.

Conclusion

Another popular method of growing website traffic is that of using social networking sites. Some of the ways that one can use to bring traffic to a website include producing contents that can be shared, using popularity tags correctly, using paid advertisements, using influencers, and interacting with the audience. Bear in mind that the approach that we use is more important than the specific actions we take, and it should be consistent. After following these guidelines, you will definitely observe an increase in the flow of traffic to your website and expansion of your brand.